After raising $2.2M in pre-seed funding in 2023, Lita emerged as a top-performing zkVM in the market. Building its brand was no small feat—how do you tell the story of cutting-edge, highly complex technology that didn’t fully exist yet? The challenge was to communicate Lita’s position as a technical leader without alienating general investors. A holistic branding strategy—combining SEO-driven content, standout brand merch, and humor-led social media—helped Lita cut through the noise, capturing attention from both the broader Web3 community and hardcore developers deep in the niche.